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1. Purpose

The Brickery is a family‑friendly, LEGO‑themed café that values creativity, community, and trust. This policy exists to ensure we use customer images responsibly, lawfully, and ethically across all platforms, with particular care when children are involved.

This policy applies to all staff, contractors, photographers, marketers, and partners creating or sharing content on behalf of The Brickery.

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2. Scope

This policy covers the use of images and videos on:

• Social media platforms (e.g. Instagram, Facebook, TikTok, LinkedIn)

• Our website and blog

• Printed advertising and promotional materials

• Digital advertising (paid ads, email marketing, online campaigns)

• In‑store displays and signage

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3. Core Principles

When using customer images, The Brickery commits to:

• Consent first – No assumptions, no exceptions

• Extra protection for children

• Transparency about how images will be used

• Respect for customer privacy and comfort

• Prompt correction if mistakes occur

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4. Consent Requirements

4.1 Adults (18+)

Images of adult customers may only be used when clear, informed consent has been obtained.

Acceptable forms of consent include:

• A signed image consent form

• Digital consent (e.g. checkbox with clear wording)

• Written consent via email or direct message

Verbal consent alone is not sufficient for advertising or promotional use.

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4.2 Children (Under 18)

Images or videos of children may only be used with express written consent from a parent or legal guardian.

This includes:

• Children visible in the background

• Group photos or event images

• Videos where children are identifiable

Without written parental consent, images containing children must not be used for:

• Social media posts

• Website content

• Advertising or promotions of any kind

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5. Consent Process

5.1 Image Consent Forms

The Brickery will maintain a standard Customer Image Consent Form that:

• Clearly explains where images may be used

• Distinguishes between adults and children

• Allows customers to opt in or out of specific uses

• Can be withdrawn at any time

Signed forms must be securely stored and accessible to management.

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5.2 Events, Parties & Workshops

For birthday parties, school visits, and events where children are present:

• Consent must be obtained before the event

• Parents/guardians must be informed that photography may occur

• Children without consent must not be photographed or must be excluded from any published imagery

Where practical, The Brickery will:

• Use signage indicating photography may occur

• Provide wristbands, stickers, or identifiers for children with consent

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6. Photography Guidelines

Staff and contractors must:

• Avoid close‑ups of children unless explicitly approved

• Avoid showing full names, school uniforms, or identifying details

• Prefer staged or posed images where consent is confirmed

• Prioritise LEGO builds, food, hands‑on activity shots, and atmosphere over faces

If consent is unclear, do not use the image.

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7. Storage & Data Protection

• Images must be stored securely

• Access limited to authorised staff only

• Images of children should be clearly labelled with consent status

• Images without consent must be deleted promptly

The Brickery will comply with all relevant privacy and data protection laws.

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8. Right to Withdraw Consent

Customers and parents/guardians have the right to:

• Withdraw consent at any time

• Request removal of images from our platforms

Requests should be actioned:

• As quickly as reasonably possible

• With confirmation once removal is complete​

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9. Mistakes & Breaches

If an image is published without proper consent:

• The content must be removed immediately

• Management must be notified

• An apology and explanation should be offered where appropriate

• Internal processes must be reviewed to prevent recurrence

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10. Staff Responsibility & Training

All staff involved in:

• Social media

• Marketing

• Photography

• Event hosting

Must:

• Understand this policy

• Follow consent procedures strictly

• Raise concerns if unsure

When in doubt: don’t post it.

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11. Review & Updates

This policy will be reviewed regularly and updated as needed to reflect:

• Legal requirements

• Best practice

• Feedback from customers and staff

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The Brickery is committed to being a safe, creative, and trusted space for families. Respecting our customers’ images—especially children’s—is a core part of that commitment.

 

If you have any questions about this policy or our handling of your personal information, please contact:

The Brickery Cafe Ltd
12 Kingcup Avenue
Hemel Hempstead, Herts, HP2 4GF
Telephone: +44 01923609649
Email: info@thebrickerycafe.co.uk